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Marketing

The MSU Brand

Our Brand Promise

As a beacon of opportunity in Western North Dakota for the past century, we empower our students with the confidence and skills to lead fulfilling lives in their communities.

Brand Book

Identity

Graphic standards provide a structure for using logos, color, and typography. They provide campus personnel guidelines to help ensure consistent application of the Minot State University brand identity. Through these graphic standards, Minot State's visual identity will become established and recognized. All official Minot State colleges, departments, and programs must comply with with Minot State Graphic Standards.

How to use:

Messaging

The fundamental pillars of our brand guide us in sharing our story and cultivating deeper connections. Our voice is a reflection of our values and the way we use them to propel our students toward success.

Pillars Voice

Platform Specific Guidelines

Campus Visual Standards

Campus appearance is the physical reflection of the pride we have for Minot State. Campus-wide adherence to visual standards is key to a unified on-campus appearance. 

Learn More

Tools & Templates

User-ready templates are available for download. Templates enable Minot State faculty and staff to create materials that are consistent with the graphic standards and uphold Minot State's strong reputation. 

Templates