The primary logo is the official mark of Minot State University. It consists of two parts: the top roofline and the wordmark. They should never be arranged differently than the example shown below or combined with other design elements. The wordmark cannot be displayed without the roofline. The logo is uniquely rendered. It cannot be redrawn, duplicated, or modified in any way.
Logo Colors
The logo can only be used in one of three colors — Minot State red, black, or white as shown below. No other colors will be allowed (with the exception and approval of the Design and Print Services Office, in the case of a Minot State sponsorship that only allows for a single color ink).
Logo Usage
The Minot State logo has been designed for use in a wide variety of sizes. However, it should never be reproduced so small that it becomes illegible or unnoticeable. In print, the minimum logo size is 1/2 inch square, measured as the width of the logo. Never print the logo smaller than this. For on-screen uses, the minimum logo size is 100 pixels, measured as the width of the logo. Never display the logo smaller than this.
The logo should always be surrounded by a buffer area of clear space to separate it from text and other graphic elements, as well as the edge of the page. No other elements should infringe upon this space. The minimum clear space needed is specified relative to the overall height of the logo. For example: If the overall height of the logo is 1 inch, the required clear space surrounding the logo is 1/4 inch.
The primary logo has additional rules when being added to promotional items (apparel, pens, etc.). The item must be red, white, gray, green or black to use the MSU logo. Every attempt should be made to find a promotional item that has a color as similar to our primary and secondary colors as possible.
- On red items, use the white primary logo
- On white items, use the red primary logo
- On gray items, use the white or red primary logo
- On green items, you must use the white primary logo
- On black items, you must use the white or red primary logo
Wordmark
The MSU wordmark may be used ONLY when the primary logotype does not fit in the confines of the design area. It may be used for internal and external audiences. Use of the MSU wordmark is at the discretion of Design and Print Services. Approval and files must be requested through that office.
Lockup
Departmental affiliation must be used in the lockup with the primary logotype. Departmental lockup files can be requested through Design and Print Services.
Mascot Mark
The Minot State Mascot Mark brings an energetic and customizable option to the branding of the University. It is NOT a substitute for the primary academic or athletic logos.
The Mascot Mark was formed for student groups to allow a creative yet branded avenue for the student population. Usage of the Mascot Mark is prohibited for all other entities unless given special approval from the Athletics Department Marking Office.
Student groups must submit the Mascot Mark Approval Form to request usage of the Mascot Mark. Once approval has been given, any club or organization wanting to customize the Mascot Mark must contact the Design and Print Services Office. Student groups must submit the Mascot Mark Approval Form to request usage of the Mascot Mark. Once approval has been given, any club or organization wanting to customize the Mascot Mark must contact the Design and Print Services Office.
For questions or inquiries, please contact the assistant athletic director of external relations at 701-858-4093 or email Janna.McKechnie@MinotStateU.edu.
Athletics Logo
The Beaver head logo is the primary logo of Minot State University Athletics. The use of athletics logos is exclusive to the Athletics Department and may not be used by other campus departments or student organizations unless given specific approval by the Athletics Department.
Historic Logos & University Seal
Prior Beaver marks/illustrations and the University seal represent longstanding traditions. The use of the following is sparingly for special occasions.
Prior Beaver marks/illustrations represent longstanding traditions of our mascot. Using a former Beaver mark/illustration is prohibited unless special permission has been approved by the Marketing Executive Committee.
Using a former Beaver illustration/mark to represent your group, program, or campus unit is not allowed.
If you want to feature a former Beaver mark/illustration for a specific marketing event such as Homecoming, contact the Marketing Executive Committee.
The official University seal is used on diplomas and official transcripts. All other uses of the seal are prohibited, with the exception of the Office of the President and the Registrar’s Office.
