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Marketing

Key Pillars

At Minot State University, our messaging pillars are critical for communicating core values and key messages, ensuring our audience understands and connects with our mission and vision. They provide a consistent framework that guides all our communications, helping to build trust and clarity with students, faculty and staff, and our entire campus community

Community  

  • We embrace the North Dakota nice mentality and ensure the best possible experience for our students.   
  • We value our neighbors and our local homegrown students with exclusive scholarship opportunities.   
  • Safety is our top priority. We maintain a secure environment with robust security measures, promoting a worry-free experience for all students. 
  • Our vibrant campus community promotes diversity through student groups and engaging activities. 
  • Our roots run deep. Since 1913, we have thrived in the Minot community as a beacon of opportunity, critical to our community’s ability to prosper.  
  • Our $190 million annual impact plays a critical role in the economic impact of our region and state.  
  • We collaborate with community partners to provide our students with valuable real-world experiences, internships, and engagement opportunities. 
Professor and Student

Opportunity

  • Through an 11:1 student-to-professor ratio, our students are fully immersed with peers and mentors. 
  • Individualized advising ensures our students pursue the coursework they need while exploring subjects that broaden their horizons. 
  • Our tight-knit campus fosters lifelong friendships and builds valuable career connections. 
  • We invest in undergraduate research, enabling and exposing our students to the absolutely best chance to learn by doing. 
  • We cultivate hands-on learning through internships, practicums, service, and global learning adventures. 
  • 96% of our recent graduates are thriving in their careers or pursuing advanced degrees.
Student Life

Student Life 

  • We have over 100 can’t-miss campus events, including bingo, movies, musicians, and so much more.  
  • We build community at the Beaver Dam with endless games and entertainment courtesy of MSU Life, our incredible student-led activities organization.  
  • Our campus has over 50 student clubs that promote leadership, community, social, and entertainment.  
  • We show our campus pride by cheering on our Minot State Beavers in football, basketball, hockey, wrestling, and so much more.  
  • Student life is vibrant and diverse. Through our supportive community and engaging events, our students find opportunities to excel academically while building lasting and meaningful connections. 
Professor advising student

Value 

  • We provide over 4 million dollars in scholarships and aid helping 51% of our students graduate completely debt-free. 
  • Over 90% of freshmen receive grants or scholarships. 
  • We have various rewarding and hands-on internship opportunities for our students. 
  • Through 1 on 1 advising, our professors are here for every moment of our students’ journey.  
  • We invest in the future of our students by organizing events that will open doors to future career opportunities.  
  • We take pride in providing an affordable, high-value education in a friendly environment where our people make the difference.  
  • By offering in-state tuition for all, we make a global impact by attracting students from all over the world, many of whom plant their roots in the region upon graduation.